Branded Uniform Blazers: Embroidery or Patches?
When a customer wants a branded uniform blazers program, how do you help them decide between patches and embroidery? A good distributor offers advice based on basic information about the program’s recipients. Ask your buyer these 3 important questions about the group.
- Is the logo design complicated or simple?
- Will you decorate with a patch or direct embroidery?
- Are the blazers for a club, school or company with one location or is it a nationwide program for many locations?
Three things affect the cost of the project. Embellishing, altering and logistics. Your customer will often rely on your expertise to determine the direction. Branded uniform blazers are often embroidered so that may be your client’s first thought. An alternative is to sew an embroidered patch onto a pocket or lapel. Apparel embellishment costs less per garment when the number of garments is high. A smaller number of garments will cost more each.
While a high-end program may require an embroidered logo, a school or club may need a patch. In some cases budget will dictate the direction.
Embroidered Logos come with many Cost Variables
- How many stitches and number of colors are used to create the logo?
- Will the logo be sewn on the outer fabric of the coat, which requires opening seams and resewing or will it be sewn through the pocket and lining to cut costs?
- Will all the garments be embroidered at the same time or will they be sent in batches? To reset an embroidery machine between designs takes time (and labor). You’ll want to have all your coats done in one shot. You’ll pay more per coat for small batches.
Sewn-on Patches Save Money for Casual Blazer Programs
Many of the rules of embroidery apply when ordering patches. High volume = lower cost per patch. More complicated designs generally cost more but, patch manufacturers have templates and patch shapes that work with many logos. You may get lucky and find one that suits your needs which is cheaper than have a custom shape made. Custom patches cost more and are based on similar variables as embroidery. Shop around and do your homework. Get to know a reputable company. That relationship can save you money in the long run.
Don’t Forget Logistics Cost when Working with Budgets
The logistics of a project is also a major costing factor and if not considered, can make or break a deal. Blazers and uniforms need fittings and alterations. A school, club or a large company serving one location can do this for everyone in the same place with one tailor. A nationwide program with many locations usually outsources the tailoring to many locations. Shipping to multiple locations affects your bottom line therefore, you’ll want to consider drop-ship fees must for this type of program. Also consider tailoring times and fees. Get referrals for great, fast tailors to keep your project within budget.
How to Present A Branded Uniform Blazer Program
- Bring a blazer (or send it) with a color depiction with their embroidered logo or patch for reference. Visual and physical samples help your client “see” the finished product and get excited about it! Good clean images can help you close your deal!
- You’ve done your homework. You’ve shown your visuals. The customer is “feeling it”. Show your estimates for each of the options you’ve presented. Present cost-cutting options to your clients.
- Some customers will want to see the costs itemized to understand how things like tailoring and drop shipping affect the final project. Have itemized costs ready if necessary.
- Remember, when you find a good supplier for blazers, patches and embroidery… stick with them! Great relationships help projects go smoothly.